/* Layout: RTL editorial site on a 1160px column. Hero = copy at the start edge + a live
   search-results panel at the end edge. Sections are separated by space and hairlines,
   not boxes; only things that really are objects (search results, forms) get a card. */
:root {
  --paper: #F4F6F9;
  --surface: #FFFFFF;
  --ink: #131A2B;
  --muted: #56617A;
  --line: #DCE1EA;
  --line-strong: #BFC8D6;
  --link: #1B45C4;
  --link-hover: #12328F;
  --on-link: #FFFFFF;
  --mark: #FFE15A;
  --on-mark: #131A2B;
  --mark-soft: rgba(255, 225, 90, .7);
  --url: #1E6B3A;
  --clicks: #2E6BE6;
  --impr: #6B3FC4;
  --pos: #D0640A;
  --good: #1B7F3A;
  --wa: #1F8F4E;
  --on-wa: #FFFFFF;
  --skeleton: #E7EBF1;
  --shadow: 0 1px 2px rgba(19, 26, 43, .05), 0 10px 30px rgba(19, 26, 43, .07);

  --f-display: "Alexandria", "IBM Plex Sans Arabic", "Segoe UI", Tahoma, sans-serif;
  --f-body: "IBM Plex Sans Arabic", "Segoe UI", Tahoma, Arial, sans-serif;
  --f-code: ui-monospace, "SFMono-Regular", Menlo, Consolas, monospace;

  --t-xs: .8125rem;
  --t-s: .9375rem;
  --t-m: 1.0625rem;
  --t-l: 1.25rem;
  --t-xl: 1.5625rem;
  --t-2xl: 2rem;
  --t-3xl: clamp(2.1rem, 1.4rem + 2.6vw, 3.1rem);

  --r-s: 6px;
  --r-m: 12px;
  --r-pill: 999px;
  --wrap: 1160px;
  --gap: clamp(1rem, .6rem + 1.6vw, 2rem);
  --section: clamp(3.5rem, 2.4rem + 4vw, 6.5rem);
}
@media (prefers-color-scheme: dark) {
  :root:not([data-theme="light"]) {
    --paper: #0D1220;
    --surface: #141B2C;
    --ink: #E7EBF3;
    --muted: #9BA6BC;
    --line: #253048;
    --line-strong: #34405C;
    --link: #8AB4F8;
    --link-hover: #B4CEFA;
    --on-link: #0D1220;
    --mark: #F2D23C;
    --on-mark: #131A2B;
    --mark-soft: rgba(242, 210, 60, .28);
    --url: #7CCB97;
    --clicks: #7FA8F5;
    --impr: #B39AF0;
    --pos: #F2A25B;
    --good: #6FD08F;
    --wa: #2DB866;
    --on-wa: #08130C;
    --skeleton: #1E2639;
    --shadow: 0 1px 2px rgba(0, 0, 0, .3), 0 10px 30px rgba(0, 0, 0, .35);
    color-scheme: dark;
  }
}
:root[data-theme="dark"] {
  --paper: #0D1220;
  --surface: #141B2C;
  --ink: #E7EBF3;
  --muted: #9BA6BC;
  --line: #253048;
  --line-strong: #34405C;
  --link: #8AB4F8;
  --link-hover: #B4CEFA;
  --on-link: #0D1220;
  --mark: #F2D23C;
  --on-mark: #131A2B;
  --mark-soft: rgba(242, 210, 60, .28);
  --url: #7CCB97;
  --clicks: #7FA8F5;
  --impr: #B39AF0;
  --pos: #F2A25B;
  --good: #6FD08F;
  --wa: #2DB866;
  --on-wa: #08130C;
  --skeleton: #1E2639;
  --shadow: 0 1px 2px rgba(0, 0, 0, .3), 0 10px 30px rgba(0, 0, 0, .35);
  color-scheme: dark;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--f-body);
  font-size: var(--t-m);
  line-height: 1.85;
  text-rendering: optimizeLegibility;
}
body::before {
  content: "";
  position: fixed;
  inset: 0 0 auto;
  height: env(safe-area-inset-top, 0px);
  z-index: 60;
  background: var(--paper);
}
img { max-width: 100%; height: auto; display: block; }
a { color: var(--link); text-underline-offset: .25em; text-decoration-thickness: 1px; }
a:hover { color: var(--link-hover); }
:focus-visible { outline: 3px solid var(--link); outline-offset: 3px; border-radius: 4px; }
h1, h2, h3, h4 {
  font-family: var(--f-display);
  line-height: 1.35;
  margin: 0;
  text-wrap: balance;
  letter-spacing: 0;
}
h1 { font-size: var(--t-3xl); font-weight: 800; }
h2 { font-size: var(--t-2xl); font-weight: 700; }
h3 { font-size: var(--t-l); font-weight: 700; }
p { margin: 0; }
ul, ol { margin: 0; padding: 0; }
.num, .tab { font-variant-numeric: tabular-nums; }
.ltr { direction: ltr; unicode-bidi: isolate; display: inline-block; }

.wrap {
  max-width: var(--wrap);
  margin-inline: auto;
  padding-left: max(16px, env(safe-area-inset-left, 0px));
  padding-right: max(16px, env(safe-area-inset-right, 0px));
}
.skip {
  position: absolute;
  inset-inline-start: 1rem;
  top: -100px;
  background: var(--link);
  color: var(--on-link);
  padding: .5rem 1rem;
  border-radius: var(--r-s);
  z-index: 100;
}
.skip:focus { top: calc(env(safe-area-inset-top, 0px) + .5rem); }

/* ---------- Header ---------- */
.site-header {
  position: sticky;
  top: env(safe-area-inset-top, 0px);
  z-index: 50;
  background: color-mix(in srgb, var(--paper) 92%, transparent);
  backdrop-filter: saturate(1.4) blur(10px);
  -webkit-backdrop-filter: saturate(1.4) blur(10px);
  border-bottom: 1px solid var(--line);
}
.site-header .wrap {
  display: flex;
  align-items: center;
  gap: 1.25rem;
  min-height: 68px;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: .6rem;
  color: var(--ink);
  text-decoration: none;
  margin-inline-end: auto;
}
.brand svg { width: 34px; height: 34px; flex: none; }
.brand-name { font-family: var(--f-display); font-weight: 800; font-size: 1.2rem; line-height: 1.1; }
.brand-role { display: block; font-size: var(--t-xs); color: var(--muted); font-family: var(--f-body); font-weight: 500; line-height: 1.3; }
.nav { display: flex; align-items: center; gap: .25rem; }
.nav a {
  color: var(--ink);
  text-decoration: none;
  font-weight: 500;
  font-size: var(--t-s);
  padding: .45rem .7rem;
  border-radius: var(--r-s);
}
.nav a:hover { background: var(--skeleton); color: var(--ink); }
.nav a[aria-current="page"] { color: var(--link); }
.nav-toggle {
  display: none;
  align-items: center;
  justify-content: center;
  width: 44px;
  height: 44px;
  border: 1px solid var(--line-strong);
  border-radius: var(--r-s);
  background: var(--surface);
  color: var(--ink);
  cursor: pointer;
}
.nav-toggle svg { width: 22px; height: 22px; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: .5rem;
  min-height: 46px;
  padding: .55rem 1.25rem;
  border-radius: var(--r-s);
  font-family: var(--f-body);
  font-weight: 600;
  font-size: var(--t-m);
  text-decoration: none;
  border: 1px solid transparent;
  cursor: pointer;
  line-height: 1.3;
  transition: background-color .15s ease, color .15s ease, border-color .15s ease;
}
.btn-primary { background: var(--link); color: var(--on-link); }
.btn-primary:hover { background: var(--link-hover); color: var(--on-link); }
.btn-ghost { background: transparent; color: var(--ink); border-color: var(--line-strong); }
.btn-ghost:hover { border-color: var(--ink); color: var(--ink); }
.btn-wa { background: var(--wa); color: var(--on-wa); }
.btn-wa:hover { filter: brightness(1.08); color: var(--on-wa); }
.btn-small { min-height: 40px; padding: .4rem .95rem; font-size: var(--t-s); }
.btn svg { width: 20px; height: 20px; flex: none; }

/* ---------- Hero ---------- */
.hero { padding-block: clamp(2.5rem, 1.6rem + 3.5vw, 5rem) clamp(1rem, .5rem + 2vw, 2.5rem); }
.hero .wrap {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr);
  gap: clamp(2rem, 1rem + 4vw, 4.5rem);
  align-items: center;
}
.hero-copy { min-width: 0; display: grid; gap: 1.4rem; }
.hero-copy h1 { font-size: clamp(2.2rem, 1.3rem + 3.2vw, 3.5rem); line-height: 1.3; }
.hero-lead { font-size: var(--t-l); color: var(--muted); max-width: 34em; line-height: 1.85; }
.hero-lead strong { color: var(--ink); font-weight: 600; }
.hero-actions { display: flex; flex-wrap: wrap; gap: .75rem; }
.hero-facts {
  display: flex;
  flex-wrap: wrap;
  gap: .5rem 1.6rem;
  padding-top: .4rem;
  color: var(--muted);
  font-size: var(--t-s);
}
.hero-facts b { color: var(--ink); font-family: var(--f-display); font-size: var(--t-l); font-weight: 700; margin-inline-end: .35rem; }

/* Search results panel — the signature element */
.serp {
  min-width: 0;
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: 18px;
  box-shadow: var(--shadow);
  padding: 1.25rem 1.25rem 1.1rem;
  display: grid;
  gap: 1rem;
}
.serp-box {
  display: flex;
  align-items: center;
  gap: .7rem;
  border: 1px solid var(--line-strong);
  border-radius: var(--r-pill);
  padding: .65rem 1.1rem;
  font-size: var(--t-l);
  min-height: 54px;
}
.serp-box svg { width: 22px; height: 22px; color: var(--muted); flex: none; }
.serp-query { white-space: nowrap; overflow: hidden; text-overflow: ellipsis; min-width: 0; }
.caret {
  display: inline-block;
  width: 2px;
  height: 1.15em;
  background: var(--link);
  vertical-align: -.2em;
  margin-inline-start: 2px;
  animation: blink 1s steps(1) infinite;
}
@keyframes blink { 50% { opacity: 0; } }
.serp-tabs { display: flex; gap: 1.2rem; font-size: var(--t-xs); color: var(--muted); border-bottom: 1px solid var(--line); padding-bottom: .55rem; }
.serp-tabs span:first-child { color: var(--link); font-weight: 600; }
.result { display: grid; gap: .2rem; position: relative; }
.result-top {
  display: flex;
  align-items: center;
  gap: .6rem;
  font-size: var(--t-xs);
  color: var(--muted);
  min-width: 0;
}
.result-fav {
  width: 28px;
  height: 28px;
  border-radius: 50%;
  background: var(--paper);
  border: 1px solid var(--line);
  display: grid;
  place-items: center;
  flex: none;
}
.result-fav svg { width: 18px; height: 18px; }
.result-site { display: grid; line-height: 1.35; min-width: 0; }
.result-site b { color: var(--ink); font-weight: 600; font-size: var(--t-s); }
.result-url { color: var(--url); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; direction: ltr; text-align: right; }
.result-title {
  font-family: var(--f-body);
  font-size: 1.2rem;
  font-weight: 500;
  line-height: 1.45;
  color: var(--link);
  text-decoration: none;
}
.result-title:hover { text-decoration: underline; color: var(--link-hover); }
.result-title::after { content: ""; position: absolute; inset: 0; }
.result-snippet { font-size: var(--t-s); color: var(--muted); line-height: 1.75; }
.result-snippet mark, mark.hl {
  background: var(--mark);
  color: var(--on-mark);
  padding: 0 .15em;
  border-radius: 3px;
  font-weight: 600;
}
.result-rank {
  position: absolute;
  inset-inline-end: 0;
  top: 0;
  font-family: var(--f-display);
  font-weight: 800;
  font-size: var(--t-s);
  color: var(--on-link);
  background: var(--link);
  border-radius: var(--r-pill);
  padding: .1rem .65rem;
  line-height: 1.6;
}
.result-ghost { display: grid; gap: .45rem; padding-top: .2rem; }
.result-ghost i { display: block; height: 10px; border-radius: 5px; background: var(--skeleton); }
.serp-caption { font-size: var(--t-s); color: var(--muted); border-top: 1px solid var(--line); padding-top: .8rem; }
.serp-live { transition: opacity .25s ease; }
.serp-live.is-swapping { opacity: 0; }
@media (prefers-reduced-motion: reduce) {
  .caret { animation: none; }
  .serp-live { transition: none; }
}

/* ---------- Sections ---------- */
.section { padding-block: var(--section); }
.section + .section { padding-top: 0; }
.section-alt { background: var(--surface); border-block: 1px solid var(--line); }
.section-alt + .section, .section + .section.section-alt { padding-top: var(--section); }
.ltr-num { direction: ltr; unicode-bidi: isolate; display: inline-block; }
.section-head { display: grid; gap: .8rem; max-width: 46rem; margin-bottom: clamp(1.8rem, 1.2rem + 2vw, 3rem); }
.section-head p { color: var(--muted); font-size: var(--t-l); line-height: 1.8; }

/* Proof: numbers from Search Console */
.proof { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); border-top: 2px solid var(--ink); }
.proof-item {
  padding: 1.4rem 1.2rem 1.5rem 0;
  display: grid;
  gap: .55rem;
  align-content: start;
  border-inline-start: 1px solid var(--line);
  padding-inline-start: 1.2rem;
  min-width: 0;
}
.proof-item:first-child { border-inline-start: 0; padding-inline-start: 0; }
.proof-big { font-family: var(--f-display); font-weight: 800; font-size: clamp(2rem, 1.5rem + 1.6vw, 2.75rem); line-height: 1.15; }
.proof-big small { font-size: .5em; font-weight: 700; color: var(--muted); }
.proof-what { font-weight: 600; line-height: 1.6; }
.proof-who { font-size: var(--t-s); color: var(--muted); line-height: 1.6; }
.proof-who a { color: inherit; }
.proof-item[data-metric="clicks"] .proof-big { color: var(--clicks); }
.proof-item[data-metric="impr"] .proof-big { color: var(--impr); }
.proof-item[data-metric="pos"] .proof-big { color: var(--pos); }
.proof-item[data-metric="ai"] .proof-big { color: var(--good); }
.proof-note { margin-top: 1rem; font-size: var(--t-s); color: var(--muted); }

/* Needs: how a visitor enters */
.needs { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 var(--gap); }
.need {
  display: grid;
  gap: .55rem;
  padding: 1.5rem 0;
  border-top: 1px solid var(--line);
  min-width: 0;
}
.need h3 { font-size: var(--t-xl); }
.need p { color: var(--muted); }
.need-links { display: flex; flex-wrap: wrap; gap: .4rem .6rem; padding-top: .3rem; }
.chip {
  display: inline-flex;
  align-items: center;
  min-height: 36px;
  padding: .25rem .8rem;
  border: 1px solid var(--line-strong);
  border-radius: var(--r-pill);
  font-size: var(--t-s);
  font-weight: 500;
  color: var(--ink);
  text-decoration: none;
  background: var(--surface);
}
a.chip:hover { border-color: var(--link); color: var(--link); }
.need-team { grid-column: 1 / -1; background: var(--ink); color: var(--paper); border-radius: var(--r-m); padding: 1.6rem clamp(1.2rem, .8rem + 2vw, 2.2rem); margin-top: 1.2rem; border-top: 0; grid-template-columns: minmax(0, 1fr) auto; align-items: center; gap: 1rem 2rem; }
.need-team p { color: color-mix(in srgb, var(--paper) 78%, var(--ink)); }
.need-team .btn-primary { background: var(--paper); color: var(--ink); }
.need-team .btn-primary:hover { background: var(--mark); color: var(--on-mark); }

/* Case studies: before → after bars */
.cases { display: grid; gap: 0; border-top: 2px solid var(--ink); }
.case {
  display: grid;
  grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr);
  gap: 1rem var(--gap);
  padding-block: 1.8rem;
  border-bottom: 1px solid var(--line);
}
.case-id { display: grid; gap: .5rem; align-content: start; min-width: 0; }
.case-id h3 { font-size: var(--t-xl); }
.case-id h3 a { color: var(--ink); text-decoration: none; }
.case-id h3 a:hover { color: var(--link); }
.case-meta { font-size: var(--t-s); color: var(--muted); }
.case-domain { font-size: var(--t-s); color: var(--url); direction: ltr; display: inline-block; }
.metrics { display: grid; gap: .9rem; min-width: 0; }
.metric { display: grid; grid-template-columns: 8.5rem minmax(0, 1fr) 4.2rem; gap: .35rem .9rem; align-items: center; }
.metric-name { font-size: var(--t-s); font-weight: 600; }
.metric-name small { display: block; font-weight: 400; color: var(--muted); font-size: var(--t-xs); }
.bars { display: grid; gap: 5px; min-width: 0; }
.bar { height: 12px; border-radius: 3px; position: relative; min-width: 2px; }
.bar-before { background: var(--line-strong); }
.bar-after { background: var(--metric-color, var(--clicks)); }
.bar-labels { display: flex; justify-content: space-between; font-size: var(--t-xs); color: var(--muted); }
.metric-delta { font-family: var(--f-display); font-weight: 700; font-size: var(--t-m); direction: ltr; unicode-bidi: isolate; text-align: left; color: var(--metric-color, var(--clicks)); }
.metric[data-metric="clicks"] { --metric-color: var(--clicks); }
.metric[data-metric="impr"] { --metric-color: var(--impr); }
.metric[data-metric="pos"] { --metric-color: var(--pos); }
.metric[data-metric="sessions"] { --metric-color: var(--good); }
.case-link { font-weight: 600; font-size: var(--t-s); }

/* Process */
.steps { list-style: none; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: var(--gap); counter-reset: step; }
.step { display: grid; gap: .55rem; align-content: start; counter-increment: step; min-width: 0; }
.step::before {
  content: counter(step);
  font-family: var(--f-display);
  font-weight: 800;
  font-size: var(--t-xl);
  width: 2.6rem;
  height: 2.6rem;
  display: grid;
  place-items: center;
  border-radius: 50%;
  border: 2px solid var(--ink);
  line-height: 1;
}
.step h3 { font-size: var(--t-l); }
.step p { color: var(--muted); font-size: var(--t-s); line-height: 1.8; }
.steps-vertical { grid-template-columns: minmax(0, 1fr); gap: 0; }
.steps-vertical .step { grid-template-columns: 2.6rem minmax(0, 1fr); column-gap: 1.1rem; padding-block: 1.2rem; border-top: 1px solid var(--line); }
.steps-vertical .step::before { grid-row: 1 / span 2; }
.steps-vertical .step p { font-size: var(--t-m); }

/* Sectors + sites */
.split { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: var(--gap) clamp(2rem, 1rem + 4vw, 5rem); }
.sectors { list-style: none; display: grid; gap: 0; }
.sectors li { display: grid; grid-template-columns: 9rem minmax(0, 1fr); gap: 1rem; padding-block: .9rem; border-top: 1px solid var(--line); }
.sectors b { font-family: var(--f-display); font-weight: 700; }
.sectors span { color: var(--muted); font-size: var(--t-s); line-height: 1.75; }
.sites { list-style: none; display: grid; gap: 0; }
.sites li { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: .2rem 1rem; padding-block: .75rem; border-top: 1px solid var(--line); align-items: baseline; }
.sites .site-url { direction: ltr; text-align: right; color: var(--url); font-size: var(--t-s); font-weight: 500; overflow-wrap: anywhere; }
.sites .site-url a { color: inherit; text-decoration: none; }
.sites .site-url a:hover { text-decoration: underline; }
.sites .site-kind { color: var(--muted); font-size: var(--t-s); text-align: end; }
.sites .site-name { font-weight: 600; }

/* About strip */
.about-strip { display: grid; grid-template-columns: auto minmax(0, 1fr); gap: var(--gap); align-items: start; }
.monogram {
  width: clamp(96px, 70px + 6vw, 150px);
  aspect-ratio: 1;
  max-width: 100%;
  border-radius: 50%;
  background: var(--ink);
  color: var(--paper);
  display: grid;
  place-items: center;
  font-family: var(--f-display);
  font-weight: 800;
  font-size: clamp(2rem, 1.4rem + 2vw, 3.2rem);
}
.about-strip .prose { max-width: 44rem; }

/* Tool teaser */
.teaser { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: var(--gap); align-items: center; border: 1px solid var(--line); border-radius: var(--r-m); padding: clamp(1.2rem, .8rem + 2vw, 2.2rem); background: var(--surface); }
.teaser h2 { font-size: var(--t-xl); }
.teaser p { color: var(--muted); }

/* FAQ */
.faq { display: grid; max-width: 52rem; border-top: 1px solid var(--line); }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary {
  cursor: pointer;
  list-style: none;
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  padding-block: 1.1rem;
  font-family: var(--f-display);
  font-weight: 700;
  font-size: var(--t-l);
  line-height: 1.5;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; font-size: 1.5rem; line-height: 1; color: var(--muted); flex: none; transition: transform .2s ease; }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq .answer { padding-bottom: 1.2rem; color: var(--muted); max-width: 46rem; display: grid; gap: .7rem; }

/* CTA + form */
.cta { background: var(--ink); color: var(--paper); }
.cta .wrap { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: var(--gap) clamp(2rem, 1rem + 4vw, 5rem); padding-block: var(--section); }
.cta h2 { font-size: clamp(1.8rem, 1.3rem + 1.8vw, 2.6rem); }
.cta-copy { display: grid; gap: 1rem; align-content: start; }
.cta-copy p { color: color-mix(in srgb, var(--paper) 78%, var(--ink)); font-size: var(--t-l); }
.contact-lines { display: grid; gap: .6rem; padding-top: .6rem; }
.contact-line { display: flex; flex-wrap: wrap; align-items: center; gap: .3rem .8rem; }
.contact-line span { color: color-mix(in srgb, var(--paper) 65%, var(--ink)); font-size: var(--t-s); min-width: 4.5rem; }
.contact-line b { font-weight: 600; direction: ltr; unicode-bidi: isolate; }
.copy-btn {
  border: 1px solid color-mix(in srgb, var(--paper) 35%, var(--ink));
  background: transparent;
  color: inherit;
  border-radius: var(--r-s);
  font: inherit;
  font-size: var(--t-xs);
  padding: .15rem .6rem;
  cursor: pointer;
}
.form {
  background: var(--surface);
  color: var(--ink);
  border-radius: var(--r-m);
  padding: clamp(1.2rem, .8rem + 2vw, 2rem);
  display: grid;
  gap: 1rem;
  align-content: start;
}
.form h3 { font-size: var(--t-l); }
.field { display: grid; gap: .35rem; }
.field label { font-weight: 600; font-size: var(--t-s); }
.field input, .field select, .field textarea {
  font: inherit;
  font-size: var(--t-m);
  color: var(--ink);
  background: var(--paper);
  border: 1px solid var(--line-strong);
  border-radius: var(--r-s);
  padding: .65rem .8rem;
  min-height: 48px;
  width: 100%;
}
.field textarea { min-height: 96px; resize: vertical; line-height: 1.7; }
.field input:focus, .field select:focus, .field textarea:focus { outline: 2px solid var(--link); outline-offset: 1px; border-color: var(--link); }
.field .hint { font-size: var(--t-xs); color: var(--muted); }
.field input.ltr-input { direction: ltr; text-align: right; }
.form-row { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 1rem; }
.form-note { font-size: var(--t-xs); color: var(--muted); }
.form-status { font-size: var(--t-s); font-weight: 600; color: var(--good); }

/* ---------- Inner pages ---------- */
.page-head { padding-block: clamp(2rem, 1.4rem + 2.5vw, 3.8rem) clamp(2rem, 1.4rem + 2vw, 3rem); border-bottom: 1px solid var(--line); }
.page-head .wrap { display: grid; gap: 1.1rem; }
.page-head h1 { max-width: 22em; }
.page-head .lead { font-size: var(--t-l); color: var(--muted); max-width: 42rem; line-height: 1.85; }
.crumbs { display: flex; flex-wrap: wrap; gap: .3rem; font-size: var(--t-s); color: var(--muted); list-style: none; }
.crumbs li:not(:last-child)::after { content: "‹"; margin-inline-start: .45rem; color: var(--line-strong); }
.crumbs a { color: var(--muted); text-decoration: none; }
.crumbs a:hover { color: var(--link); text-decoration: underline; }
.for-whom { display: flex; flex-wrap: wrap; gap: .5rem; }
.page-grid { display: grid; grid-template-columns: minmax(0, 1fr) 19rem; gap: clamp(2rem, 1rem + 4vw, 4.5rem); align-items: start; }
.page-main { min-width: 0; display: grid; gap: var(--section); padding-block: var(--section); }
.page-main > section { display: grid; gap: 1.3rem; min-width: 0; }
.page-main h2 { font-size: var(--t-2xl); }
.aside {
  position: sticky;
  top: calc(env(safe-area-inset-top, 0px) + 88px);
  margin-block: var(--section);
  display: grid;
  gap: 1rem;
  border: 1px solid var(--line);
  border-radius: var(--r-m);
  background: var(--surface);
  padding: 1.4rem;
  min-width: 0;
}
.aside h2 { font-size: var(--t-l); }
.aside p { font-size: var(--t-s); color: var(--muted); line-height: 1.75; }
.aside .btn { width: 100%; }
.aside-list { list-style: none; display: grid; gap: .3rem; font-size: var(--t-s); border-top: 1px solid var(--line); padding-top: .9rem; }
.aside-list a { text-decoration: none; }
.aside-list a:hover { text-decoration: underline; }

.prose { display: grid; gap: 1.1rem; max-width: 46rem; }
.prose p { line-height: 1.95; }
.prose ul, .prose ol { padding-inline-start: 1.3rem; display: grid; gap: .5rem; }
.prose li { line-height: 1.85; }
.prose h3 { margin-top: .6rem; }
.prose strong { font-weight: 600; }

.problems { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 var(--gap); }
.problem { padding-block: 1.1rem; border-top: 1px solid var(--line); display: grid; gap: .4rem; min-width: 0; }
.problem h3 { font-size: var(--t-m); font-family: var(--f-display); }
.problem p { color: var(--muted); font-size: var(--t-s); line-height: 1.85; }

.deliver { list-style: none; display: grid; gap: 0; }
.deliver li { display: grid; grid-template-columns: 1.6rem minmax(0, 1fr); gap: .8rem; padding-block: .85rem; border-top: 1px solid var(--line); }
.deliver li::before {
  content: "";
  width: 1.1rem;
  height: 1.1rem;
  margin-top: .45rem;
  border-radius: 4px;
  background: var(--link);
  -webkit-mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M7.6 14.6 3.3 10.3l1.4-1.4 2.9 2.9 7.7-7.7 1.4 1.4z' fill='%23000'/%3E%3C/svg%3E") center / contain no-repeat;
  mask: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M7.6 14.6 3.3 10.3l1.4-1.4 2.9 2.9 7.7-7.7 1.4 1.4z' fill='%23000'/%3E%3C/svg%3E") center / contain no-repeat;
}
.deliver b { font-weight: 600; }
.deliver span { color: var(--muted); }

.callout { border: 1px solid var(--line); background: var(--surface); padding: 1.1rem 1.3rem; border-radius: var(--r-s); display: grid; gap: .4rem; }
.callout p { color: var(--muted); }
.callout b { color: var(--ink); justify-self: start; font-family: var(--f-display); font-weight: 700; background: linear-gradient(transparent 60%, var(--mark-soft) 60%); padding-inline: .15em; }

.table-wrap { overflow-x: auto; border: 1px solid var(--line); border-radius: var(--r-s); background: var(--surface); }
table { border-collapse: collapse; width: 100%; font-size: var(--t-s); min-width: 520px; }
th, td { text-align: start; padding: .75rem .9rem; border-bottom: 1px solid var(--line); vertical-align: top; line-height: 1.7; }
th { font-family: var(--f-display); font-weight: 700; background: var(--paper); }
tr:last-child td { border-bottom: 0; }
td.num, th.num { text-align: end; }

.related { display: flex; flex-wrap: wrap; gap: .5rem; }

.figure { display: grid; gap: .5rem; margin: 0; }
.figure img { border: 1px solid var(--line); border-radius: var(--r-s); background: #fff; }
.figure figcaption { font-size: var(--t-s); color: var(--muted); }
.figures { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); gap: 1.2rem; }

.services-index { display: grid; gap: clamp(2.5rem, 2rem + 2vw, 4rem); }
.svc-group { display: grid; gap: 1rem; }
.svc-group > h2 { font-size: var(--t-xl); }
.svc-list { list-style: none; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 var(--gap); }
.svc-list li { border-top: 1px solid var(--line); padding-block: 1rem; display: grid; gap: .3rem; min-width: 0; }
.svc-list a { font-family: var(--f-display); font-weight: 700; font-size: var(--t-l); text-decoration: none; }
.svc-list a:hover { text-decoration: underline; }
.svc-list p { color: var(--muted); font-size: var(--t-s); line-height: 1.8; }

/* About + case extras */
.roles { grid-template-columns: minmax(0, 1fr); }
.role { gap: .5rem; }
.role h3 { font-size: var(--t-l); }
.role-list { padding-inline-start: 1.2rem; display: grid; gap: .3rem; color: var(--muted); font-size: var(--t-s); }
.case-facts li { grid-template-columns: 7rem minmax(0, 1fr); }
.case-metrics { border-top: 2px solid var(--ink); padding-top: 1.2rem; }
.sites-title { font-size: var(--t-2xl); margin-bottom: 1rem; }
.tool-section { padding-top: clamp(1.5rem, 1rem + 2vw, 3rem); }
.tool-tips-title { font-size: var(--t-l); }
.page-main > section > .callout + .callout { margin-top: -.3rem; }

/* ---------- Footer ---------- */
.site-footer { border-top: 1px solid var(--line); padding-block: 3rem 2rem; font-size: var(--t-s); }
.site-footer .wrap { display: grid; gap: 2rem; }
.footer-cols { display: grid; grid-template-columns: minmax(0, 1.4fr) repeat(3, minmax(0, 1fr)); gap: 2rem; }
.footer-cols h2 { font-size: var(--t-m); margin-bottom: .7rem; }
.footer-cols ul { list-style: none; display: grid; gap: .35rem; }
.footer-cols a { color: var(--muted); text-decoration: none; }
.footer-cols a:hover { color: var(--link); text-decoration: underline; }
.footer-about p { color: var(--muted); max-width: 26rem; margin-top: .8rem; line-height: 1.85; }
.footer-bottom { display: flex; flex-wrap: wrap; justify-content: space-between; gap: .5rem 1.5rem; color: var(--muted); border-top: 1px solid var(--line); padding-top: 1.4rem; }
.footer-contact b { direction: ltr; unicode-bidi: isolate; color: var(--ink); font-weight: 500; }

/* Floating WhatsApp */
.wa-float {
  position: fixed;
  inset-inline-end: max(16px, env(safe-area-inset-left, 0px));
  bottom: calc(16px + env(safe-area-inset-bottom, 0px));
  z-index: 40;
  display: inline-flex;
  align-items: center;
  gap: .5rem;
  padding: .6rem 1rem .6rem 1.1rem;
  border-radius: var(--r-pill);
  background: var(--wa);
  color: var(--on-wa);
  text-decoration: none;
  font-weight: 600;
  font-size: var(--t-s);
  box-shadow: 0 6px 20px rgba(0, 0, 0, .18);
}
.wa-float:hover { color: var(--on-wa); filter: brightness(1.06); }
.wa-float svg { width: 22px; height: 22px; }

/* ---------- Tool ---------- */
.tool { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: var(--gap); align-items: start; }
.tool-panel { background: var(--surface); border: 1px solid var(--line); border-radius: var(--r-m); padding: clamp(1rem, .7rem + 1.5vw, 1.6rem); display: grid; gap: 1rem; min-width: 0; }
.meter { height: 6px; border-radius: 3px; background: var(--skeleton); overflow: hidden; }
.meter i { display: block; height: 100%; width: 0; background: var(--good); transition: width .2s ease; }
.meter.warn i { background: var(--pos); }
.count { display: flex; justify-content: space-between; font-size: var(--t-xs); color: var(--muted); }
.count .over { color: var(--pos); font-weight: 600; }
.seg { display: inline-flex; border: 1px solid var(--line-strong); border-radius: var(--r-pill); padding: 3px; gap: 3px; }
.seg button { font: inherit; font-size: var(--t-s); border: 0; background: transparent; color: var(--ink); border-radius: var(--r-pill); padding: .35rem .9rem; cursor: pointer; min-height: 36px; }
.seg button[aria-pressed="true"] { background: var(--ink); color: var(--paper); }
.preview { border: 1px solid var(--line); border-radius: var(--r-m); padding: 1.1rem; background: var(--surface); display: grid; gap: .25rem; }
.preview.is-mobile { max-width: 380px; }
.preview .result-title { font-size: 1.2rem; overflow-wrap: anywhere; }
.preview .result-title::after { content: none; }
.tips { list-style: none; display: grid; gap: .5rem; font-size: var(--t-s); }
.tips li { padding-inline-start: 1.2rem; position: relative; color: var(--muted); }
.tips li::before { content: ""; position: absolute; inset-inline-start: 0; top: .7em; width: 7px; height: 7px; border-radius: 50%; background: var(--good); }
.tips li.warn::before { background: var(--pos); }
.tips li.warn { color: var(--ink); }

/* ---------- Responsive ---------- */
@media (max-width: 1020px) {
  .proof { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .proof-item:nth-child(3) { border-inline-start: 0; padding-inline-start: 0; }
  .proof-item:nth-child(n+3) { border-top: 1px solid var(--line); }
  .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .page-grid { grid-template-columns: minmax(0, 1fr); }
  .aside { position: static; margin-block: 0 var(--section); }
  .footer-cols { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 880px) {
  .nav-toggle { display: inline-flex; }
  .nav {
    display: none;
    position: absolute;
    top: 100%;
    inset-inline: 0;
    flex-direction: column;
    align-items: stretch;
    background: var(--paper);
    border-bottom: 1px solid var(--line);
    padding: .6rem max(16px, env(safe-area-inset-right, 0px)) 1rem max(16px, env(safe-area-inset-left, 0px));
    gap: .1rem;
  }
  .nav.is-open { display: flex; }
  .nav a { padding: .75rem .5rem; font-size: var(--t-m); }
  .header-cta { display: none; }
  .hero .wrap { grid-template-columns: minmax(0, 1fr); }
  .case { grid-template-columns: minmax(0, 1fr); }
  .split, .teaser, .tool { grid-template-columns: minmax(0, 1fr); }
  .cta .wrap { grid-template-columns: minmax(0, 1fr); }
  .need-team { grid-template-columns: minmax(0, 1fr); }
}
@media (max-width: 640px) {
  body { font-size: 1rem; }
  .needs, .problems, .svc-list { grid-template-columns: minmax(0, 1fr); }
  .proof { grid-template-columns: minmax(0, 1fr); }
  .proof-item, .proof-item:nth-child(3) { border-inline-start: 0; padding-inline-start: 0; border-top: 1px solid var(--line); }
  .proof-item:first-child { border-top: 0; }
  .steps { grid-template-columns: minmax(0, 1fr); }
  .metric { grid-template-columns: minmax(0, 1fr) 4rem; }
  .metric .bars { grid-column: 1 / -1; grid-row: 2; }
  .sectors li { grid-template-columns: minmax(0, 1fr); gap: .1rem; }
  .about-strip { grid-template-columns: minmax(0, 1fr); }
  .form-row { grid-template-columns: minmax(0, 1fr); }
  .footer-cols { grid-template-columns: minmax(0, 1fr); }
  .serp { padding: 1rem; }
  .serp-box { font-size: var(--t-m); }
  .wa-float span { display: none; }
  .wa-float { padding: .75rem; }
}